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KnowBe4 Africa Mobile User Privacy Survey 2021

The 2021 KnowBe4 Africa Mobile User Privacy Report surveyed over 770 people from South Africa, Kenya, Nigeria, Ghana, Egypt, Morocco, Mauritius and Botswana.

The survey revealed that awareness of cyber risk is on the increase, but that convenience overrides risk when it comes to data privacy concerns.
Africa’s mobile users are increasingly concerned about mobile risks and the potential for digital identity theft; however, this is not stopping them from using their favourite messaging platforms and applications.

The KnowBe4 Africa Mobile User Privacy survey gauged the opinions of Africa’s mobile users on the recent decision by WhatsApp to update their terms and conditions, sharing metadata with the rest of the Facebook group of companies. Respondents were surveyed on their level of concern around their privacy and general cybersecurity. 

Some of the key findings were:

  • 24% of respondents saying they were no longer allowed to use WhatsApp for work.
  • 62% were ‘somewhat concerned’ or ‘very concerned’ about the new privacy policy. 
  • Around 7.7% of respondents said they had – or planned to – cancel their WhatsApp accounts, with this number rising to 15% among South African respondents.

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